If successful, Forbes wants to migrate all of its content
Forbes, the century-old business publisher, is joining forces with Civil, a journalism blockchain network, to become the first major media company to experiment with publishing stories to the blockchain.
Why it matters: Many publishers are skeptical of introducing blockchain technology into their supply chains, because it’s new and it’s difficult to understand. Forbes is sending a message to the industry that they think blockchain for journalism is the future.
The big picture: Forbes is experimenting with publishing a sample of its content to the Civil Network. Eventually, the broad goal is to one day migrate all of its published content over to the blockchain.
How it works: Forbes will plug in Civil’s software to its proprietary content management system called “Bertie.”
- Once plugged in, Forbes journalists will be able to upload their metadata to the Civil network early next year, while simultaneously publishing to Forbes.com.
- The company will begin uploading cryptocurrency content first — an editorial focus they’ve increased investment in lately. If the experiment works well, other topics will follow.
Between the lines: Civil has previously brokered a photo partnership with the AP using its blockchain technology for photos, but it’s the first media company to strike this type of a partnership around actual stories.
Source/More: Scoop: Forbes is trying out the blockchain – Axios