Women are often good at community-building and communication, especially in social media.
“You don’t belong.
You aren’t good enough.
You don’t have what it takes.”
You may say these statements to yourself or, worse, you may even hear them (usually indirectly) at work. Such comments and the fears and anxiety they create may contribute to keeping you and other women from involvement in the financial sector, specifically in the hot new arena of cryptocurrency.
The truth is, however, that crypto needs women. In fact, the cryptocurrency space offers great potential for the future. But, without women, this field may struggle. According to Coin.dance, the level of community engagement (as of this month) in just one crytocurrency, Bitcoin, is 91.22 percent men, and only 8.78 percent women.
So, what’s happened to all the women? Our gender is sometimes hesitant because we’re told we’re not needed; we’re asked to make a coffee run; we’re directed to bring water to the conference room. Such comments and requests affect our self-confidence. Instead, we need to know that we are needed in the cryptocurrency space and have important roles to play.
How do we make that happen? Here are five things women in crypto need to know:
1. Crypto needs women’s communication skills.
Women often excel in communication, with strengths in reading body language, listening, and displaying empathy. And, typically, women have the edge in collaborative environments where listening skills, inclusive body language and empathy are more highly valued.
Communication is vital to keeping companies afloat. Businesses need people on their team to effectively relay messages and concepts to other team members, as well as to the public. If a business has an amazing product but cannot manage to market it to the public, the company will not succeed. And, in terms of the business team itself: How much can the team realistically accomplish if expectations are not clearly defined and executed?
The takeaway: Cryptocurrency can be confusing if it’s not explained well. Women, you can change that! You have the natural ability to present crypto information in a way that the public can connect with and understand. So, dive in!
2. Crypto needs women’s community-building skills.
Community is a core concept in the cryptocurrency space, especially when businesses start out or are in the stages of an ICO (initial coin iffering). ICOs are initiated when a group decides to start a cryptocurrency business and develop a product or service in the space, selling coins or tokens to raise funds for specific projects. These coins or tokens are made to serve a function in the proposed project.
Without community, cryptocurrency businesses have no supporters. And that’s bad, because supporters provide financial backing, helping projects move from idea to reality. The most widely known cryptocurrency, of course, is Bitcoin. And a major reason for Bitcoin’s success has been due to the community of people who believe in Bitcoin and its technology.
Without that community, Bitcoin would fade and its revolutionary technology be forgotten and lost.
The takeaway: Women are natural community builders. Established author and marketer Martha Barletta has said, “When men communicate, they’re concerned with conveying information and establishing status. When women communicate, they’re concerned with conveying information and building connections.” While conveying information is important, building connections is vital to communities.